May 22, 2011 hosted the first award ceremony of the exhibition - X'show Award. X'show Award Award established to identify the most active leaders, companies, brands, distributors, nightclubs, etc. working in the sex industry.

Grand Prix award was Agarkov Sergei Tikhonovich
Sergei Tikhonovich Agarkov - sex therapist, doctor of medical sciences.
In 1976 he became a psychotherapist-sexologist in Feodosia psycho-neurological clinic. In 1979 he became a Fellow of the Kharkov Institute of Neurology and Psychiatry at the Ukrainian Republican Scientific and Methodological Center for Psychotherapy and at the same time - mainly as a freelance specialist in sexology Kharkiv City Department of Health.
In 1987-1988 Agarkov developed the USSR Ministry of Health regulations for the introduction of a specialty physician organization sexological sexologist and care in the country. Under his auspices in 1988 organized the country's first self-supporting diagnostic and treatment center, "Health and Reproduction," for the treatment of sexual and reproductive disorders, and in 1990 - the Moscow city center formation of sexual cultures.

From 1988 to 1991 worked as a senior fellow at the Moscow Institute of Psychiatry, All-Union Scientific-methodical center of sexual pathology.

In 1991 Sergei Tikhonovich elected leader (general secretary) of the newly formed social organization - the sexual associations of the "Culture and Health" (in 2004 transformed into a regional organization of the social movement in support of sexual culture, "Culture and Health"). The Association has supported the fund HIV research dealt with the sexual education, has continued to shape the country's first urban center of the sexual culture. As part of the association was opened in Moscow, "Center for the formation of sexual culture," self-supporting city center sexological "Medicine and Reproduction."

In 1992-1993, a professor involved in the creation of programs of sexual education students in 1994-1997 participated in drafting the bill "On State Regulation of turnover of goods of a sexual nature" in a working group of State Duma Committee for Culture RF.Rabotal as part of the editorial boards of newspapers' AIDS- info "," AMF-love. " Together with the association Venereologists "Sanam" published the newspaper "Venus Press."

Since 2000, the author carries out cycles of the basics of human sexuality at the Department of Psychology University.

Since 2004 - Professor of Psychology and the Institute of Sexology (IBT).

It also won the award X'show Award:

LLC "Astkol-Alpha" for his contribution to the development of the industry

The company "Astkol-Alpha" - the most famous sex-largest supplier of goods in the territory of the Russian Federation. "Astkol-Alpha" is rightly considered a pioneer industry products for adults. Since 1993 we have gained unique experience of successful cooperation with producers from around the world (USA, Japan, China, Europe), have gained the broadest base of clients, including those who are direct representatives of the "Astkol-Alpha" in the regions. We are constantly analyzing developments in the international market of products for adults and learn to anticipate the various trends of the industry.

The Russian manufacturer "Laboratory Biorhythm"

The Russian company "Laboratory" Biorhythm "was founded in 1992 by scientists and chemists, pharmacologists from Yekaterinburg. The original name - "Uralftor." The current name is a company with 2000 company engaged in the production of intimate beauty. Products: Korrigents creams, lubricants, cosmetics intimate class "luxury" - a series of "You and Me," consisting of 10 food, dietary supplement "Flirtonik" (Vitamins Yohimbe +) means of intimate care for women: "Adult-TONIC" with chamomile and aloe vera ', men's and women's perfume with pheromones series EROMAN and EROWOMAN; a series of dietary supplements, "Sex."

Club "Black Red" for his contribution to the development of sex education;